South Florida Ford dealers tasked my team with building a campaign that targeted an audience distinct to their region and we were able to develop an idea that centered around a brand ambassador both we and the dealers were excited to work with, Luis Fonsi.

An insight that we were working off of for this campaign was that South Floridians hold being seen as attractive, in control and admired by others high in importance. Associating with Luis Fonsi, an attractive, admired and successful South Floridian, elevates the stature 
of Ford SUV’s in the market. Additionally, being a international recording star of Latino descent, Luis Fonsi would be able to appeal to both our General and Hispanic markets.

TV Broadcast – Bronco Sport